J. Carlos Maya
J. Carlos Maya is the founder of MIXTO Live! and a music curator, supervisor, and creative strategist with over 25 years of experience at the intersection of music, culture, and storytelling. Throughout his career, he has collaborated with global brands, agencies, and cultural institutions to shape how music enhances experiences, from advertising and media to live events and hospitality environments.
At MIXTO Live!, Carlos brings together his background in music supervision, production, and creative direction to design thoughtfully curated musical experiences. Known for his global perspective and instinct for reading a room, he approaches every project with the belief that the right music doesn’t just accompany a moment, it defines it.
Mission
We help brands, hotels, and event producers shape the emotional identity of their spaces through thoughtful music curation and cultural programming. Whether creating the atmosphere for a gathering, activating a brand, or designing a memorable event, we believe sound and experience should work in harmony.
Our mission is to uncover the rhythm of every moment and translate it into music that connects people, elevates environments, and leaves a lasting impression.
Philosophy
The philosophy behind MIXTO Live! is simple: music carries stories, and the right sound can transform how people experience a moment.
Our work is grounded in a few core beliefs:
Music as Cultural Language
Sound connects people across places, backgrounds, and experiences.Atmosphere is Everything
The right music shapes the emotional tone of a space before a single word is spoken.Curation Over Noise
Thoughtful selection creates meaning, identity, and memorability.Experiences Over Playlists
Music should guide the rhythm of a gathering, not just fill the silence.
At MIXTO Live!, we don’t just play music. We curate the energy of the room.
Our Symbol: The Octopus in a Coat of Arms
The symbol behind MIXTO Live! reflects the spirit of how we approach music and experiences.
The octopus represents intuition, adaptability, and creative intelligence. With its many arms moving in harmony, it embodies the ability to read a room, shift energy, and navigate complex environments, much like a great music curator does in real time.
The coat of arms symbolizes intention, craft, and legacy. Together, they represent our philosophy: fluid yet purposeful, creative yet grounded in experience.
It’s more than a logo, it’s a reminder that the best moments happen when instinct, culture, and rhythm move together.